Book Promotion: Connecting with Readers

book promotion
Book Promotion Strategies for Getting Discovered by Readers After a self-publishing author has successfully published their book, what comes next? Because of the millions of titles available online and in stores, you need to find strategies for connecting readers with your new book. You have to spread the word about it. Book promotion is essential
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Do I Need a Literary Agent?

literary agent
A common question among authors considering self-publishing is, “Do I need a literary agent to self-publish my book?” The answer, many are happy to hear, is that you do not. Literary agents have a unique role in the book industry. In exchange for a percentage of your profits, an agent sends your manuscript to publishing
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The New Book Industry: The Effect of Self-Publishing

Book Industry
How Self-Publishing has Changed the Book Market and Industry Since the onset of self-publishing, the book industry has undergone some major changes. Here are four ways that the popularity and success of skipping traditional publishing has transformed the book market and indeed the entire book industry. With the onset of self-publishing, a much larger number
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ISBN and LCCN: Self-Publishing by the Numbers

ISBN
Most authors are aware of ISBNs and the rest of the alphabet soup that goes on the first few pages of a published book, but few realize how important these numbers are until they begin the self-publishing process. The International Standard Book Number (ISBN) and the slightly less popular but still useful Library of Congress
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Judging Covers: Book Covers Matter

book covers
Book covers matter. They are the first impression readers have of a book, whether online or in a bookstore. Picture yourself scrolling through lists of books available for sale online. You’ve probably done this recently. You pay attention to key pieces of information like the title, the author, the price, shipping options, ratings… but you’ll
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Detail Work: The Importance of Copy Editing

copy editing
Not many people will continue reading a book that is full of mistakes and typos. This is because errors diminish the readability and overall quality of the book. Fortunately, this type of problem is easily remedied by a qualified copy editor. Unlike editors who provide content editing, which deals with things like plot and character
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Choose Your Own Story: Is Self-Publishing for You?

self-publishing
These days, writers who want to get their book published have options. Traditional publishing is still a popular choice, but many are now turning to self-publishing instead.  While the result of traditional publishing and self-publishing is the same—a published book—there are significant differences between them that will affect your decision to pursue one or the
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The Age of E-Books: Electronic Publishing

e-books
E-books have become an increasingly popular option for self-publishing authors. Thanks to a rapidly growing worldwide market for e-books, and a large number of online venues for selling and buying e-books, your books are only a couple of clicks away from over one billion potential readers with their tablets, laptops, e-readers, and smart phones. Even
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Editing the Big Picture

content editing
The self-publishing industry is full of copy editors and discussions about how to get the most out of copy editing. But what those discussions often fail to point out is that copyediting is the second step of the editing process. The first step is ideally content editing, which is about the structure and content of
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Do I Really Need an Author Website?

author website
“Do I really need to have an author website?” This is a question many self-publishers ask and, while having an author website is not for everyone, the answer is almost always, “Yes, you do.” Having a website requires time and energy, but is a proven way to promote and sell your books. A recent study
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Skip the Slush Pile: The Advantages of Self-Publishing

using book recommendation sites
When you send your manuscript to a publishing company for consideration, it goes into a pile with thousands of other unsolicited manuscripts. Publishers call this stack the “slush pile,” which says a great deal about the chances of your manuscript getting noticed and, more importantly, getting published. The slush pile is just one reason why
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The Power of Goodreads

using book recommendation sites
If Goodreads isn’t already part of your book promotion strategy, it needs to be. With 40 million users, the massively popular book recommendation website is an unquestionably powerful tool for self-publishers. By interacting with members, getting reviews, and sharing media on your profile, you can use Goodreads to promote your book directly to readers. Because
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