Writing your book isn’t enough. Putting it on a bookshelf in a store or making it available online also won’t do it. If you want to have success as a self-publishing author, you need to find a way to get the attention of readers so that they pick up or download your book. This is where promoting your book comes in.
Even as little as twenty years ago, marketing a book was left to the publisher. The authors wrote the books and the publishers took care of the editing, printing, book cover designing, distributing, and marketing. They did all of the legwork necessary to get readers to buy a copy. Today, in the age of self-publishing, you’re responsible for all of that.
Fortunately, there are many good ways to promote your book to readers. One great and inexpensive way to do this is through social media.
Social media is a critical part of book promotion because it is such an effective way to reach potential readers. Many experts recommend choosing three social media platforms and devoting at least 20 minutes to those platforms each day. Facebook and Twitter are good options, but there are number of other great social media sites to choose from when promoting your book.
By maintaining a presence on social media, you have a direct, focused way to communicate with relevant audiences. You can promote your book without a huge budget or investment of time and energy.
Social media platforms are ideal places to share and post about things like:
• Good reviews
• Links to places where people can buy your book
• Audio clips of readings
• Quotes from your book
• Book trailers
• Upcoming events like book readings
• Contests and giveaways
• Blog posts
• The link to your website
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